Privacy Policy


In accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council, of April 27, regarding the protection of natural persons with regard to the processing of personal data and the free circulation thereof, and the legislation Spanish on data protection, Law 3/2018, of December 5, on data protection and guarantee of digital rights, as well as Law 34/2002, of July 11, on Information Society Services and Electronic Commerce (LSSICE or LSSI), the entity related here informs you of the processing of personal data according to this Privacy Policy.

The entity responsible for this Website, LUENGO COLOR, SLU, from now on, LUENGO, makes this document available to users to inform them of the Privacy Policy on data protection adopted.

Any person who accesses this Website assumes the role of user, committing to strict observance and compliance with the provisions set forth herein, as well as any other legal provision that may be applicable.

LUENGO reserves the right to modify any type of information that may appear on the website, without any obligation to pre-notify or inform users of said obligations, understanding as sufficient with the publication on this website.

Responsible for the treatment

Identity of the Responsible: LUENGO COLOR, SLU

Trade name: LUENGO

NIF / CIF: B-63450811

Fiscal address: C / Pisuerga, 55, Pol. Ind. Santa Margarita, 08223-Terrassa (Barcelona)

Telephone: 34 937 36 14 76

Contact email:


Registered in the Mercantile Registry of Barcelona: Volume 36,399, Folio 23, S 8, Page B 287,799

Activity: Manufacture and commercialization of colorants and pigments for the paint and fertilizer industry.

For the purposes of the provisions of the aforementioned General Data Protection Regulations, the personal data that you send us through the web forms will receive the data treatment of “Users of the web”.

For the treatment of data of our users, we implement all the technical and organizational security measures established in the current legislation.

Principles that we will apply to your personal information

In the processing of your personal data, we will apply the following principles that comply with the requirements of the new RGPD:

Principle of legality, loyalty and transparency: We will always require your consent for the processing of your personal data for one or more specific purposes that we will inform you in advance with absolute transparency.

Principle of data minimization: We will only request data that is strictly necessary in relation to the purposes for which we require it. The minimum possible.

Principle of limitation of the conservation period: the data will be kept only for the time necessary for the purposes of the treatment, depending on the purpose, we will inform you of the corresponding conservation period.

Principle of integrity and confidentiality: your data will be treated in such a way that adequate security of personal data is guaranteed and confidentiality is guaranteed.

You should know that we take all necessary precautions to prevent unauthorized access or improper use of our users’ data by third parties.


The personal data that we treat in LUENGO come from:

LUENGO clients and suppliers

Volunteers added to the mailing list

Contact Form

Confidentiality and data security

LUENGO undertakes and guarantees the use and treatment of users’ personal data confidentially, as well as to comply with its obligation to keep them and adapt all the necessary security measures to avoid alteration, loss, treatment or unauthorized access. , in accordance with the provisions of current data protection regulations.

LUENGO cannot guarantee the absolute impregnability of the Internet network and therefore the violation of data through fraudulent access to them by third parties is beyond their effective control, and cannot assume any responsibility for said attacks.

Regarding the confidentiality of the processing, LUENGO will ensure that any person who is authorized by said entity to process the user’s data, will be under the obligation of confidentiality.

When a security incident occurs, LUENGO will notify the user without undue delay and provide them with timely information related to the Security Incident as it is known, as it is known or when the user reasonably requests it.

Accuracy and veracity of the data


As a user, you are solely responsible for the veracity and correctness of the data you send us, exonerating LUENGO from any responsibility in this regard, even when you provide us with third-party data.


LUENGO will process personal data related to your identification to contact you via email and manage the purchase made.


Users guarantee and respond, in any case, to the accuracy, validity and authenticity of the personal data provided, and undertake to keep them duly updated. The user agrees to provide complete and correct information in the contact form.


The services, access to the contents and product offerings of the Website are exclusively aimed at persons over 18 years of age, therefore, when you access or use the Website and / or provide us with your personal data, you declare that you are of that age, being aware of the prohibition of the use of the Website if you are a minor.


This website prohibits the insertion and communication of personal data of minors and, if they have been provided by the user or by minors, they will be deleted if LUENGO notices such irregularity.

Likewise, the user expressly exonerates LUENGO from any possible claim derived from this fact, assuming the user who sent the information the full responsibility that could result from any claim.

Acceptance and consent

The user declares to have been informed of the conditions on protection of personal data, accepting and consenting to the treatment thereof by LUENGO in the manner and for the purposes indicated in this Privacy Policy.

The user assumes responsibility for the correct use of the website. This responsibility will extend to:

– The veracity and legality of the information provided by the user in the forms issued by LUENGO COLOR, SLU.

– The use of the information, services and data offered by LUENGO contrary to the provisions of these conditions, the Law, morality, good customs or public order, or that in any other way may involve injury to the rights of third parties or the same operation of the website.


Purpose of the collection and processing of personal data

Regarding the personal data collected by e-mail and / or filling in the forms on the web, the purposes of treatment will be the following: answer your communication; respond to your request for information and purchase of items; include you or the company to which you belong in the contact list, facilitate future business relationships or manage the currently existing business relationship, carry out the necessary communications through you, send you the necessary documentation or requested information, as well as maintain a history of commercial relations and communications.


Manage your contact request

Manage and report on the promotions of our products and services and third-party collaborators, as well as periodically send information on offers, discounts and exclusive promotions.

In some cases, segmentation tasks may be carried out. Segmentation or profiling may be carried out in order to direct the advertising to be sent. No automated decisions are made based on profiles. In no case will the segmentation or profiling carried out by LUENGO have legal or significant effects on the interested party.


This information may include personal data such as your IP address, name and surname, physical address, email address, telephone number, and other information, in compliance with other applicable regulations such as Law 34/2002 of 11 July, Services Information Society and Electronic Commerce.


Contact forms:

The purpose of this treatment will be to answer your query, attend to your request or solve the question raised.

Commercial shipments

If you check the corresponding box, we may use your data in order to keep you informed of our news, activities and other information that may be of interest to you and related to the activity of the company.

There are other purposes for which we process your personal data:

To guarantee compliance with the conditions of use and applicable law. This may include the development of tools and algorithms that help this website to guarantee the confidentiality of the personal data it collects.

To support and improve the services offered by this website.

Other non-identifying data obtained through some cookies that are downloaded to the user’s computer when browsing this website are also collected, which are detailed in the Cookies Policy.

LUENGO is entitled to process user data for the aforementioned purposes in order to be able to fulfill its contractual obligations as a result of the purchase made by you.


The data of the users provided to LUENGO through any means will also be collected for statistical purposes to adapt and improve the management of the website and the services provided.


The communication of personal data requires a minimum age of 18 years, or where appropriate, have sufficient legal capacity to contract.


Likewise, the data of the users provided to LUENGO through any means will also be collected for the purpose of sending promotional and informative electronic communications about services provided.


These promotional electronic communications will be sent during the entire period that our relationship lasts and even once it has ended as long as the user does not express their limitation and / or opposition to said treatment. The legitimation of the treatment will be based on:


  1. a) the user has given their consent
  2. b) the information sent is related to products and services similar to those that were the subject of a previous sale, provided that the user had not requested the right to limit advertising.


Conservation period


The data provided will be kept as long as the commercial relationship is maintained or during the years necessary to comply with legal obligations, taking into account that LUENGO must be able to prove the different actions with the client or user.


Likewise, LUENGO periodically carries out an analysis of the data retention periods, eliminating the data because it considers that the information has become obsolete or out of date.



Typology of personal data object of treatment


Personal data is understood to be data that identifies or makes a natural person identifiable. The data to be processed by LUENGO in the framework of the relationship with the interested party and conditioned to the consented purposes, are included in the following categories:


– Identification and contact data: name, surname, NIF, telephone, postal address or email.


Categories of data of special protection are not treated.


The personal data that will be processed will be the personal data that the user has provided to the Responsible when completing the contact form through any other means (Chat, WhatsApp, telephone, email).


In the case of use of social networks, the policy provided for in them will apply. In the event that user data is collected through a Social Network, the applicable Privacy Policy will be that corresponding to the specific Social Network.


Veracity of the data provided


The user guarantees that the personal data provided to LUENGO are true and up-to-date, and is responsible for communicating any modification thereof, the user being solely responsible for the inaccuracy or falsity of the data provided and the damages that may be caused by this to said entities or to third parties due to the use of the services offered by them. Likewise, LUENGO states that the data collected is adequate, pertinent and not excessive in relation to the scope, purposes and services requested.


Communication and data destination


LUENGO does not sell or transfer personal data that can identify the user, nor will it do so in the future, to third parties without the prior consent of the interested party. However, in some cases collaborations with other professionals may be carried out, in which cases, prior consent will be required from users, informing about the identity of the collaborator and the purpose of the collaboration. It will always be done with the strictest standards of security and confidentiality.


No other transfers of the data to third parties are foreseen, except those established by the regulations as mandatory and other actions that derive from the service provided, such as the shipment of products purchased by courier and transport companies.


Legitimation for the processing of personal data


The legal basis that legitimizes the treatments is the consent granted by the interested party when completing any of the forms available to LUENGO, as well as the legitimate interest for information about similar products and / or services of LUENGO if they are or have been a client before.


Rights of the interested parties


Anyone has the right to request access to their personal data, its rectification or deletion, to the limitation of its treatment, to oppose it, as well as the right to data portability.


You also have the right to withdraw consent for any of its purposes. To do this, you can send a letter to the address of C / Pisuerga, 55, Pol. Ind. Santa Margarita, 08223-Terrassa (Barcelona) or through the email indicating the right you wish to exercise. The identity of the applicant must be accredited by accompanying a photocopy of the DNI or document proving their identity.

Likewise, we inform you that you have the right to file a claim with the competent control authority (AEPD), if you consider that there has been some type of violation in relation to the processing of your personal data.

In the event that the limitation of the processing of your data is requested, we will only keep them for the exercise or defense of claims and in cases of opposition, the data will cease to be processed, except for compelling legitimate reasons, or the exercise or defense of possible claims.

Likewise, in case of doubt in relation to our privacy and data protection policy, you can contact

Changes to the Privacy Policy

LUENGO reserves the right to modify this Policy to adapt it to new legislation or jurisprudence, as well as to practices in the sector. In such cases, LUENGO will announce on this page the changes introduced with reasonable anticipation of their implementation.

Commercial emails

According to the LSSICE, LUENGO does not perform SPAM practices, so it does not send commercial emails that have not been previously requested or authorized by the user. Consequently, in each of the forms inserted on the web, the user has the possibility of giving their express consent to receive the newsletter, regardless of the commercial information specifically requested.


In accordance with the provisions of Law 34/2002, on Services of the Information Society and electronic commerce, LUENGO, undertakes not to send communications of a commercial nature without properly identifying them.


Version: March 2021

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